the

H E M M E L S W A Y

01

CUSTODIANS OF THE CLASSICS

At Hemmels, our mission is to preserve classic cars and the iconic stories they tell. We chronicle the history of our Mercedes-Benz models and carve our own place in the narrative as their modern-day stewards. So that you can continue the story for another generation.

02

MASTERS OF MAKING

Our engineers and experts work on a select number of cars every year to make sure they can give every vehicle and owner the individual care they deserve. Stripped back to the bones. Every nut and bolt painstakingly restored. Every instrument recalibrated. From chrome engines to lacquered chassis, you can expect your new classic to be as breathtaking on the inside as it is on the outside.

03

LEADERS IN THE RACE

The Neugeboren Process harks back to Mercedes’ origins in Germany – and in metal. Every classic is taken back to its bare structure to be rebuilt and reborn. Hemmels innovates with the past to move forward into the future. We’re the leaders in Mercedes restoration, using the pioneering, reliable and sustainable technology fit for our vision of a more beautiful world.

our process

N E U G E B O R E N

Our experience with Mercedes-Benz restorations ranges wide.

From the 300 SL, 190 SL and W113 Pagoda series, through to the W108, W11 and W112 coupes and cabriolets. And whether we find your car for you or you bring it to us, each Hemmels creation is restored to the same strict specifications of the Neugeboren Process.

01

DISASSEMBLY

Our expert team carefully disassemble the original car, tagging and storing key components and assessing the work required to deliver a world class restoration.

02

BACK TO METAL

A non-chemical process strips the shell and removes corrosion before metal work begins. All decayed panels are repaired or replaced with genuine Mercedes-Benz parts.

03

ENGINE REBUILD

The engine is entirely disassembled and undergoes a complete nut and bolt rebuild to pristine condition, using parts supplied directly by Mercedes-Benz.

04

METAL WORK

Every single panel is repaired and replaced as necessary until the final product looks ready to be presented at the most prestigious showroom.

05

PAINT PROCESS

Our proven paint process delivers a perfect finish. Base coats, clears and primers are cohesive to ensure protection and preservation for decades to come.

06

ASSEMBLY

The engine and underlying mechanicals are re-assembled in the Hemmels finishing facility. It’s a place with a reputation for treating cars with surgical precision.

07

INTERIOR

Custom leather work and the complete interior is diligently hand made, hand fitted and hand stitched by specialists in our dedicated Trim Shop.

08

ROAD TESTING

Before your car is delivered, it undergoes a comprehensive testing program driving 500 test miles before it can be given the green light by the Quality team. Then, the keys are yours.

classics

C U S T O M I S E D

As form fitting as the finest tailoring, Hemmels vehicles are built around your taste, lifestyle and driving needs.
Our nine step process of customisation helps us craft exquisite cars that look and feel better than the day they left the factory.

01

SHARE YOUR VISION

Your car is the blank canvas for your wildest imagination. Our team of experts will work with you to get your ideas down to paper.

02

THE NUTS AND BOLTS

To truly begin the process, you’ll be invited to our state-of-the-art showroom for a full consultation. Here is where we lay the foundations for a partnership that lasts through the restoration period and beyond.

03

ADVICE FROM THE ARTISANS

Our technicians, engineers and artisans have decades of experience and are always on hand to give you advice on every aspect of the build, at every step.

04

MEASURED TO PERFECTION

Choose from a plethora of hues and tones, leathers, fabrics, carpets and stitchings. Made to dress every unique form and crevice of your car. Brilliantly bespoke.

05

Your dream in chrome

Guided by your exact specifications, we strip your Mercedes to the bones and rebuild it with new life using our, exclusive to Hemmels, Neugeboren Process.

06

UP TO SPEED

Your vision is at the heart of your Hemmels car. And you’ll receive frequent updates from relevant members of the team throughout the build, bringing you on the journey as if you’re in the workshop.

07

SITE VISIT

You can also see the process in the flesh. Drop into our notoriously scrupulous finishing facility to understand why our skilled technicians are so sought after.

08

FINAL FITTINGS

Over a period of six months, your car will step closer and closer to its final finished form. Some of the last steps are the precise trimmings from our Trim Shop craftspeople, flawlessly fitted inside and out.

09

ready for the road

Once every hubcap, nut, bolt and washer is checked and rechecked, your timeless work of art is ready for the road. Which is only the very beginning of your journey together.

curators of

L E G E N D S

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Preserving a timeless story while leaving a lasting imprint.
Our team of car lovers and Mercedes fans are as passionate about their trade as the early Mercedes collaborators and technicians.

your questions

A N S W E R E D

Our unique process can take up to 12 months.

In the original German, neugeboren means newborn. At Hemmels, the word signifies the rebirth of our classic cars. Built like new. 

Yes. We carefully source our donor cars to ensure authentic provenance and that all critical parts are present.

Yes. As long as it passes our meticulous full appraisal.

Most of our ICE (internal combustion engine) vehicles have matching numbers. Occasionally, we acquire cars where the numbers don’t match. Although they undergo a full, warrantied engine rebuild, non-matching numbers will always be reflected in the price.

Yes. We collaborate with a number of international agencies to allow door-to-door service. Throughout the process, we advise on all of the applicable duty and taxes.

Yes. All of our newly built vehicles come with a 2 year warranty. Our EVs come with a component specific three-year warranty.

Yes. Our powertrains are specifically designed for Hemmels and the W113 (Pagoda SL). They have been designed and certified to R100 and UN38.3 safety regulations.

Absolutely. As an optional added service, you can choose a non-Mercedes colour that’s totally unique to you. We can arrange sprayed samples for your approval.

Although we are not credit brokers, we can advise and recommend suitable lenders for our UK clients.

We are always delighted to welcome visitors that want to experience firsthand the process behind a Hemmels produced car.

Yes. We’ll gladly welcome back any vehicle we’ve produced for servicing or additional work. For our clients overseas, we can recommend a convenient, suitable service and maintenance centre.

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Freemans Parc, Penarth Rd,
Cardiff, UK
CF11 8EQ
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Freemans Parc, Penarth Rd,
Cardiff, UK
CF11 8EQ
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