Hemmels was founded on the simple principle that by providing a motorcar of uncompromising quality, the business will grow naturally through gaining a reputation for excellence. And while we’ve had great reviews from leading classic car journalists and enthusiasts alike, our harshest critic is ourselves, specifically Joseph Sullivan, former Technical Director and now MD of Hemmels.
Joseph followed in the footsteps of his father and grandfather with an interest in all things mechanical. At only 7 years old he was helping Dad tear down motorcycle engines on the kitchen table, then progressed to helping to restore Mercedes-Benz and other classics through his early teens. At 16 he won an opportunity to train with the Ministry of Defence as an aeronautical technician in its fast-track program. It was through this apprenticeship that he developed an ethos for ‘perfection through procedure’ – an approach which is the cornerstone of Hemmels today.
Hemmels restores each classic car according to the Neugeboren Process, which demands that every car is completely dismantled and each part refurbished – or replaced - before the car can be rebuilt. Our goal is for every restoration to be better-than-new. Further, each client is afforded the new car buying experience with a set price and delivery date, choice of colours and options and, surprisingly for a classic car, a 12 month parts and labour warranty.
Focusing on the most beautiful roadsters created by Mercedes-Benz, the 190 SL, 280 SL Pagoda and iconic 300 SL Gullwing, we strive to make each car not just a work of art, but a reliable vehicle that's meant to be driven.
The question is, in a world where there is so much cost-cutting to provide cheaper goods, can a business thrive based on the basic principles of quality, great reputation and client reviews?
The answer is best summed up in the demand for our restorations. In 2018 we expanded our facilities and grew the workforce to over 45 craftsmen and women to ensure we could cope without compromise. Looking ahead, Hemmels is broadening its processes to include prospective clients through a Production Slot Reservation system. Clients with an intent to purchase can reserve a slot in advance to avoid starting delays or disappointment.
And this all aligns with our goal of having a well-deserved reputation by adhering to our principles of creating superb classic motorcars and valuing above all else, our long-term client relationships.